For inquiries please call (708) 369-3472 or email us at lennie@lennierose.com
Appraising with the values that matter most
The Core Team
Lennie Rose, ISA CAPP
President, Certified Personal Property Appraiser
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Lennie Rose is a certified, independent personal property appraiser and consultant specializing in furnishings, antiques, decorative arts and the comprehensive contents of estates. Working on behalf of estate attorneys, Executors, first time heirs, individuals and families, she is skilled in the valuation and dispersal of personal property. Her appreciation of antiques and design stems from a background in interior design. In addition to field experience and International Society of Appraisers (ISA) certification, she is USPAP compliant and continues to expand her knowledge of collecting, connoisseurship and industry trends through ongoing education at Christie’s, ISA, and the Appraisers Association of America (AAA).
Since opening Lennie Rose Estate Appraisals, Inc. Lennie has been appraising the contents of estates in New York, New Jersey, Connecticut, Florida and Illinois. A former board member of the FAE /ISA Education Foundation, she serves as Host of the ISA Membership Committee's monthly new member gatherings as well as the Awards Chair for the 2022-2024 seasons. She is a member of the Penn Club of New York, The Greenwich Art Society, MoCA Westport and The Ukrainian Museum.
Rebecca Hong, MBA, PMP
Chief Operating Officer
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Rebecca Hong’s passion for the appraisal industry stems from her experience as a first-time Executrix navigating the complex process of managing an estate after the death of a loved one. Guided by her attorney and the directives of the will, she was responsible for hiring an appraiser and managing a range of unique, high-value assets.
Through this role, she gained a deep understanding of the Executor’s responsibilities, the clarity of the steps involved, and the importance of accurate valuations. She also recognized the need for compassionate professionalism during a time of loss and responsibility. This experience sparked a passion for the appraisal industry that continues to drive her work today.
Rebecca is a founding member of Fintelligent Strategies, Inc., a financial literacy start-up based in New York, NY. Her career spans finance, consulting, software development, and personal property appraising, equipping her with valuable experience in assessing and enhancing assets across diverse industries.
In her previous management role at Grant Thornton, Rebecca led large-scale projects that optimized business operations and improved strategic processes for financial and healthcare institutions. As an investment banker at RBC Capital Markets, she worked on high-profile transactions, including a $1.1B IPO and a $500M asset manager sale. At Vitech Systems Group, she played a key role in optimizing loan servicing software for a $71M pension fund portfolio. Early in her career at Accenture, she helped build the firm’s Data Analytics practice, developing tools to track KPIs and identifying $22M in cost drivers for telecommunications clients.
Rebecca holds a BA in Economics from Bryn Mawr College and an MBA from Columbia Business School. Since 2021, she has held the Project Management Professional (PMP) certification from the Project Management Institute (PMI).
Lauren Villarreal, ISA
Technology Strategist, Personal Property Appraiser
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Lauren Villarreal is a member of the International Society of Appraisers (ISA) and the Technology Strategist for Lennie Rose Appraisals, Inc. She uses her expertise in appraisal services and knowledge of business and technology strategies to bridge the physical world of beautiful things with the technological capabilities of the digital age.
Her entrepreneurial spirit garnered an award from eBay’s Up and Running Program after starting a small store and building it into a warehouse. Now that she has transitioned into appraising full time, she remains dedicated to ongoing coursework with the International Society of Appraisers and continuing education programs in addition to her hands-on experience with Lennie Rose Estate Appraisals, Inc.
Lauren is currently a candidate to become an accredited member of the International Society of Appraisers, the next step in the membership process. She earned the 2024 Outstanding New Member Award from ISA.